Kristi Noem wants migrants to battle for citizenship on reality TV
Kristi Noem is now pushing for a reality show that would see immigrants compete 'for the honor of fast-tracking their way to U.S. citizenship,' DailyMail.com has learned.
She's been called 'ICE Barbie' for treating her Cabinet position like a TV production, but now Homeland Security Secretary Kristi Noem is pushing for an actual reality show pitting immigrants against each other 'for the honor of fast-tracking their way to U.S. citizenship'.
It may sound like a joke, but the idea is for real and is outlined in a 35-page program pitch put together in coordination with the DHS secretary, DailyMail.com can exclusively reveal.
Noem is even offering up officials from the U.S. Citizenship and Immigration Services to tally votes for the made-for-TV contest.
The pitch comes from Rob Worsoff, a writer and producer known for , the A&E reality show about a family and its hunting empire, and Bravo's Millionaire Matchmaker.
The proposed series is called The American, named after the train that contestants would ride around the country, competing in regionally specific 'cultural' contests such as rolling logs in .Â
It would lead to a grand finale with the winner getting sworn in on the steps of the U.S. .
'Along the way, we will be reminded what it means to be American – through the eyes of the people who want it most,' reads Worsoff's pitch.
Worsoff – who himself was born in Canada – said: 'I’m not affiliated with any political ideology. As an immigrant myself, I am merely trying to make a show that celebrates the immigration process, celebrate what it means to be American and have a national conversation about what it means to be American, through the eyes of the people who want it most.'
Kristi Noem's DHS has been working for weeks with a TV producer to get the greenlight for the show from Netflix or another streaming or cable service
DailyMail.com has obtained a copy of the 35-page program pitch from a producer of the hit series Duck Dynasty in coordination with the DHS secretary
One of the pitch deck slides obtained by DailyMail.com outlines the 'format' of the show, where each episode will include a 'heritage challenge', elimination challenge, a town hall meeting, and a final voteÂ
Tricia McLaughlin, the top spokesperson for DHS, acknowledged that agency staff are reviewing this pitch and had a call with the producer last week. She insisted Noem is yet to be briefed on the initiative.
However, DailyMail.com has confirmed that Noem supports the project and wants to proceed.
And McLaughlin said: 'I think it's a good idea.'
Worsoff's project comes as Noem is wanting to showcase what it means to become an American, amid the Trump administration's crackdown on illegal immigration.Â
She and her agency have been working for weeks to get such a project greenlit from Netflix or another streaming or cable service, sources tell DailyMail.com.
But while past outreach has fallen flat, they're hoping this one has a real chance.
In his pitch, Worsoff, 49, expresses confidence that The American would be a commercial hit and 'lends itself to enormous corporate sponsorship opportunities'.
At the same time, there's concern among some in DHS about the possible optics of turning the plight of immigrants into a reality game show, sources say.
The pitch was from Rob Worsoff, a writer and producer known for reality series including A&E's Duck Dynasty. He appeared alongside Jack Osbourne on a National Geographic panel
The pitch even names Colombian-born actress Sofia Vergara, Canadian Ryan Reynolds, and Mila Kunis who hails from Ukraine, as possible hosts for the showÂ
Contestants from various countries and backgrounds would be pre-vetted and arrive at Ellis Island in New York City, according to the project pitch
Noem is already suffering from the perception she cares more about image than fulfilling her responsibility to protect the homeland and crack down on illegal immigration.
'When will Secretary Noem stop prioritizing staged photo ops and media stunts?' one source asked.
'The focus on self-promotion is undermining our ability to deliver on President Trump's deportation mandate. We need leadership committed to logistics and results, not financial gain or reality show theatrics.'
As described in Worsoff's pitch, contestants from various countries and backgrounds would be pre-vetted and arrive at Ellis Island in New York City aboard 'The Citizen Ship', a boat symbolizing a new beginning.Â
They'd be greeted by the host – 'a famous, naturalized American who was also born in another country'.
Worsoff's pitch names Colombian-born Sofia Vergara, Canadian Ryan Reynolds and Mila Kunis who hails from Ukraine as possible hosts who'd greet each contestant with a welcome gift – a personalized baseball glove.
Contestants would then travel state to state meeting 'interesting Americans' and learning about the history, culture and quirks of each region. Viewers in turn will learn about each wannabe American and why they want to live here.
'We'll join in the laughter, tears, frustration, and joy – hearing their backstories – as we are reminded how amazing it is to be American, through the eyes of 12 wonderful people who want nothing more than to have what we have,' the pitch reads.
The immigrants would be divided into teams who'd face off in one-hour episodes.
Scenes envisaged include one in San Francisco, where the immigrants are sent down a mine to collect the most gold
In Cape Canaveral, Florida, the hub of NASA, contestants would rush to build and launch a rocket.
In Hayward, Wisconsin, they'd struggle to keep their balance on logs.
Challenges in the competition would include 'cultural' contests such as rolling logs in Wisconsin
In Detroit, contestants would have to put together a chassis for the 1914 Model T Ford on an assembly line
TV producer Worsoff, who was born in Canada, developed the idea from Noem's desire to showcase what it means to become an AmericanÂ
There would also be 'elimination challenges,' where contestants get divided into two groups.
The teams would raft down the Arkansas River in Colorado, dig clams in Maine, put together a chassis for the 1914 Model T Ford on an assembly line in Detroit, and deliver mail via horseback and ferry from Missouri to Kansas.
Although there will be a winner who will become 'our newest fellow American!', Worsoff makes it clear losers will have all been pre-screened for eventual citizenship, so will have a leg-up when it comes to applying for citizenship in the more traditional way.
Game prizes would be 'iconically American,' such as 1 million American Airlines points, a $10,000 Starbucks Gift Card, or a lifetime supply of 76 gasoline.
The live finale would feature the train braking at its final stop, Washington, D.C., where the winner walks to Capitol Hill for a swearing-in ceremony.
As Thunderbird pilots fly overhead, a 'top American politician or judge' will perform the swearing in, read Worsoff's pitch. 'There won't be a dry eye within 10 miles!'
Even before this latest reality TV show pitch, Noem, 53, faced mounting criticism for her penchant for documenting and dramatizing the work of her department.
The series would conclude with a grand finale with the winner getting sworn in on the steps of the U.S. CapitolÂ
Rancher and former beauty queen Noem earned the nickname ICE Barbie for pairing make-up and hair extensions with guns and tactical gear in posed photos with border agents.
She was seen flaunting a $50,000 Rolex last month while touring the hellhole El Salvador prison where the President has exiled plane-loads of Venezuelan gangstersÂ
One particularly awkward photo shows her wearing an ill-fitting bulletproof vest, toting a machine gun that is accidentally pointed at the head of a Border Patrol Officer.
In another apparent photo-op, Noem angered liberals for wearing an expensive watch while simultaneously berating suspected gangsters at the notorious El Salvador prison where the Trump administration banished some migrants.
DailyMail.com has obtained photos showing how she has even adorned the walls of agency offices with framed pictures showing her in rough and tough photo-ops.
The Wall Street Journal last month published a scathing report about her 'Made-for-TV Approach to Homeland Security.'Â
The article pointed out how just days after she took office as head of Homeland Security, she joined ICE agents on a predawn raid in New York City and tweeted about it before the raid had even concluded.
Insiders told the outlet that her post potentially alerted targets to the operation and ultimately resulted in fewer arrests than officials had expected.
'Live this AM from NYC. I'm on it,' Noem posted on X at 4:43am on January 28, along with a picture of herself hopping into a vehicle wearing an ICE baseball cap.
High profile conservatives including Meghan McCain and Megyn Kelly have torched the DHS secretary for her repeated photos ops in recent weeks, arguing that her desire for attention serves as a smoke screen to distract from the fact her agency has so far failed to fulfill Trump's central campaign promise to deport millions of illegal immigrants.
One recent photo-op drew controversy after Noem, flanked by two Customs and Border Patrol agents during an operation in Arizona, was seen pointing the barrel of the weapon towards one the menÂ
A photo of Noem on a pre-dawn ICE raid in New York City in January came back into the spotlight last week after a report revealed she had posted the image on X before the operation had even concluded
Within her own department, some reportedly view her as little more than a spokeswoman or 'face' of the operation.
Noem introduced herself to her new workforce by walking on stage at a town hall meeting to the country song 'Hot Mama', insiders claim.
Since then, she's made a series of changes which have ruffled feathers within the department, from pushing voluntary staff exits to implementing the use of lie detector tests to root out disloyal staff and leakers.
In spite of the criticism, the administration's border policies have delivered some success, with illegal crossings down to the lowest point in decades.
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