Warner renames Max to HBO Max, again
Warner Bros. Discovery dropped HBO from its streamer site’s name to become just Max in 2023
Sign up to our free IndyArts newsletter for all the latest entertainment news and reviews Sign up to our free IndyArts newsletter
I would like to be emailed about offers, events and updates from The Independent. Read our Privacy notice
Warner Bros. Discovery has announced its plans to revert the name of its premier streaming platform, Max, back to HBO Max.
The surprise rebrand will arrive this summer, a little over two years after the company dropped HBO from its streamer’s original name to become just Max.
“Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD’s willingness to keep boldly iterating its strategy and approach — leaning heavily on consumer data and insights — to best position itself for success,” the company said Wednesday in a statement.
Months ago, the streamer also quietly tweaked its deep purple Max logo to match HBO network’s black-and-white color scheme — a subtle update that, in retrospect, likely signaled the bigger shift to come.
The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of Us, was first launched as HBO Max in 2020. Its intention was to become a one-stop shop where viewers could access all WarnerMedia content, including titles from Adult Swim, Discovery+, HBO, and TLC.
In 2023, WBD announced it was rebranding HBO Max to simply Max, explaining at the time that the change was intended to broaden the platform’s identity to include reality shows alongside its award-winning series. However, it appears the powers that be have had a change of heart.
Max will officially return to HBO Max this sumer (HBO Max )“The powerful growth we have seen in our global streaming service is built around the quality of our programming. Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead,” said David Zaslav, President and CEO of Warner Bros. Discovery.
Speaking to analysts during a recent earnings call, per The Hollywood Reporter, Zaslav explained the company’s plans for HBO Max were to focus more on high-quality output rather than high-volume output.
“The idea is it’s not how much, it’s how good is something we’ve identified,” he said. “We’re not going to flood the zone. We want to be telling the best stories, and we want to also be taking advantage of all the great quality content over the years.”
JB Perrette, President and CEO of Streaming, further touched on the future of HBO Max offerings in a statement, saying: “We will continue to focus on what makes us unique — not everything for everyone in a household, but something distinct and great for adults and families. It’s really not subjective, not even controversial — our programming just hits different.”
Halle Bailey was granted sole physical and legal custody of her and ex DDG’s son Halo until June 4 after filing for a restraining order against the rapper, according to docs obtained by E! News.
Read more >> : Cick here
 |
 |
 |
 |
 |
 |
 |
Cassie Ventura continued her testimony in the sex trafficking and racketeering case against her ex, Sean 'Diddy' Combs, in New York City on Wednesday. The rap mogul maintains his innocence against all charges. CBS News' Jericka Duncan, who's been in the courtroom, details all the information Cassie shared with prosecutors while on the stand.
Read more >> : Cick here
|
|
|
|
 Cassie Ventura continued her testimony in the sex trafficking and racketeering case against her ex, Sean 'Diddy' Combs, in New York City on Wednesday. The rap mogul maintains his innocence against all charges. CBS News' Jericka Duncan, who's been in the courtroom, details all the information Cassie shared with prosecutors while on the stand. %23diddytrial) |
|
|
Casie Ventura has claimed she "didn't want to live anymore" due to PTSD from her relationship with Sean 'Diddy' Combs, she told the court in his trial.
Read more >> : Cick here
|
|
|
|
 |
|
|
)
"Superman" premieres in theaters this July
Read more >> : Cick here
|
|
|
|
&description=María Gabriela de Faría goes head-to-head with Superman in thrilling new trailer ) |
|
|
Riri Williams doesn't have time for doubters in the first 'Ironheart' trailer, where the young genius declares she wants to build something 'iconic.'
Read more >> : Cick here
|
|
|
|
 |
|
|
The group pulled off a forbidden move.
Read more >> : Cick here
|
|
|
|
 |
|
|
The show is back and a total of 37 countries are competing in the 2025 edition - but there are some who are banned from taking part in the spectacle
Read more >> : Cick here
|
|
|
|
 |
|
|
Remember Monday have spoken about the UK's reputation in the song contest
Read more >> : Cick here
|
|
|
|
 |
|
|
The Star Wars series wrapped up its second and final season last night with a bit of hope
Read more >> : Cick here
|
|
|
|
 |
|
|
Cassie Ventura's husband Alex Fine has been attending the sex trafficking trial of her ex Sean "Diddy" Combs, where she has testified for the prosecution. Read more about the "Me & U" singer's spouse.
Read more >> : Cick here
|
|
|
|
 |
|
|
ON Saturday night, British girl band Remember Monday will walk on to the Eurovision stage in Basel for the biggest performance of their career. More than 160million people globally are expected to …
Read more >> : Cick here
|
|
|
|
 |
|
|
The trio, who are representing the UK with their upbeat track What The Hell Just Happened?, also discussed navigating competing in a show that’s increasingly politicised
Read more >> : Cick here
|
|
|
|
 |
|
|
NELLY KORDA has become the latest athlete to star in Sports Illustrated’s famous swimsuit edition. The golf superstar, 26, has followed in the footsteps of the likes of Simone Biles, Eugenie …
Read more >> : Cick here
|
|
|
|
 |
|
|
Halle Bailey submitted an alleged text she sent to DDG into evidence as part of her plea for protection from him, In Touch can exclusively report
Read more >> : Cick here
|
|
|
|
 |
|
|
The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.
Read more >> : Cick here
|
|
|
|
 |
|
|
Twitter (X), Inc. was an American social media company based in San Francisco, California, which operated and was named for its flagship social media network prior to its rebrand as X. In addition to Twitter, the company previously operated the Vine short video app and Periscope livestreaming service
Twitter (X) is one of the most popular social media platforms, with over 619 million monthly active users worldwide. One of the most exciting features of Twitter (X) is the ability to see what topics are trending in real-time. Twitter trends are a fascinating way to stay up to date on what people are talking about on the platform, and they can also be a valuable tool for businesses and individuals to stay relevant and informed. In this article, we will discuss Twitter (X) trends, how they work, and how you can use them to your advantage.
What are Twitter (X) Worldwide Trends?
Twitter (X) Worldwide trends are a list of topics that are currently being talked about on the platform and also world. The topics on this list change in real-time and are based on the volume of tweets using a particular hashtag or keyword. Twitter (X) Worldwide trends can be localized to a Worldwide country or region or can be global, depending on the topic's popularity.
How Do Twitter (X) Worldwide Trends Work?
Twitter (X) Worldwide trends are generated by an algorithm that analyzes the volume of tweets using a particular hashtag or keyword. When the algorithm detects a sudden increase in tweets using a specific hashtag or keyword, it considers that topic to be trending.
Once a topic is identified as trending, it is added to the list of Twitter (X) Worldwide trends. The topics on this list are ranked based on their popularity, with the most popular topics appearing at the top of the list.
Twitter (X) Worldwide trends can be filtered by location or category, allowing users to see what topics are trending in their area or in a particular industry. Additionally, users can click on a trending topic to see all of the tweets using that hashtag or keyword.