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âNo one ever called it max anywaysâ: fans mock Max name change back to HBO Max
Fans have mocked streaming service Max's decision to change back to its original name of HBO Max, despite making the original change in 2023
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US streaming service Max has announced that it will be reverting back to its original name, HBO Max, from summer 2025. The pivot has led to a deluge of mockery from viewers online.
Created by Warner Bros Discovery, the owners of premium network HBO, the service launched as HBO Max in May 2020. Almost exactly three years later, the name was changed to Max, along with a logo redesign. The name change was controversial, and onlookers questioned why the company would remove the recognisable brand name synonymous with TV classics like The Sopranos or Game Of Thrones.
AdvertisementIn a statement made on Wednesday (May 14), Warner Bros Discovery CEO David Zaslav confirmed the backtrack to the original name. âThe powerful growth we have seen in our global streaming service is built around the quality of our programming,â he said. âToday, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years aheadâ.
CEO of HBO and Max Content Casey Bloys added: âWe believe HBO Max far better represents our current consumer proposition. And it clearly states our implicit promise to deliver content that is recognised as unique and, to steal a line we always said at HBO, worth paying forâ.
At the upfront presentation for the network on the same day, Bloys joked: âI know youâre all shocked, but the good news is I have a drawer full of stationery from the last time aroundâ.
Users on X (formerly Twitter) have a more scathing view of the announcement. âThis caps off probably the funniest series of inexplicable logo changes in corporate historyâ wrote one, while another added: âNo one ever called it max anywaysâ.
RecommendedQuestioning the behind the scenes decisions behind the move, one person asked: âHow much money did the consulting company make by suggesting they change it to Max and then back to HBO Max?â, with another joking: âThey got the Xbox people in the naming departmentâ.
AdvertisementSome saw the lighter side, commenting: âHey, the thing absolutely everyone said was a terrible idea turned out to be a terrible ideaâ, while another sounded relieved: âGood. I can stop correcting myselfâ.
Of course, HBO Max is far from the first company to rebrand, as one user pointed out: âTake note X, revert back to Twitterâ.
The streaming service will officially become HBO Max this summer. Aside from the name change, they are currently riding high on the success of The Last Of Us season two, which critics have described as a âknockoutâ.
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