Coco Gauff Captures First French Open Win of Her Career in Custom New Balance Gear
Coco Gauff won her first French Open on June 7, defeating world No. 1 Aryna Sabalenka. Gauff wore custom New Balance apparel and special sneakers.
Coco Gauff won the second singles major of her career Saturday, capturing her first French Open title while wearing a custom kit and special-edition sneakers courtesy of sponsor New Balance.Ā
The 21-year-old Gauff rallied to topple current world No. 1 Aryna Sabalenka with a final of 6-7 (5), 6-2, 6-4. To Gauff, it was not only a massive personal achievement, but an opportunity to inspire her supporters.Ā
āObviously thereās a lot going on in our country right now with things. Iām sure you guys know,ā Gauff said in a press conference after the match. āJust to be able to be a representation of that and a representation of people that look like me in America who maybe donāt feel as supported during this time period. Just being that reflection of hope and light for those peopleā¦Some people may feel some type of way about being patriotic and things like that, but Iām definitely patriotic and proud to be American, and Iām proud to represent the Americans that look like me and people who kind of support the things that I support.ā
Related Stories Gauffās New Balance Coco CG2 Gray Day sneakers. GettyGauffās gear throughout the tournament was provided by New Balance, which the tennis star has been partnered with since 2018. For the event, the Boston-based sportswear company created a custom one-of-a-kind marbled court kit and a custom leather walk-on jacket as well as the Gray Days colorway of her second signature shoe, the New Balance Coco CG2. After the match, while posing with the Suzanne Lenglen Trophy, Gauff wore the Miu Miu x New Balance 530 SL in a black, white and gum-soled colorway thatās available now.Ā
You May Also LikeāFor Coco to win in her favorite city, wearing her very own signature shoe, with the world watching, is something young athletes all over the world dream about,ā said Chris Davis, NewĀ Balanceās global brand president and chief marketing officerĀ āNewĀ BalanceĀ is so proud of our seven-year partnership with Coco and the Gauff family. She is 21 years old and just getting started.ā
Next up, Gauff will prepare for the yearās third Grand Slam event as Wimbledon begins June 30 in London. Ahead of the tournament, New Balance has released a white-and-green Wimbledon iteration of Gauffās Coco CG2, which is available now.Ā
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