Famed Director and Music Journalist Sacha Jenkins Has Died at 53

Famed American music and culture journalist Sacha Jenkins, founder of Ego Trip magazine, has died at age 53.

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Sacha Jenkins, the hip-hop journalist who founded the legendary 1990s magazine Ego Trip, has passed away. Jenkins died on Friday at the age of 53. News of his passing was confirmed by Rolling Stone and The Hollywood Reporter, per an announcement from Jenkins’ wife, Raquel Cepeda. Jenkins leaves behind his wife and two children.

Jenkins’ cause of death was reported to be complications related to multiple system atrophy, a rare type of neurodegenerative disorder. 

Sacha Jenkins was born in Philadelphia in 1971 and moved to New York as a child. His father, Horace Byrd Jenkins III, was an Emmy Award-winning pioneer in the TV magazine format and a professor at Howard University.

Gifted with his father’s talents, Sacha Jenkins published his first zine in 1988, titled Graphic Scenes & Xplicit Language. That particular magazine is considered one of the first to be dedicated to graffiti as an art form. He also established the early hip-hop newspaper Beat-Down Newspaper with his friend Haji Akhigbade.

In the mid-1990s, Jenkins and Elliott Wilson founded Ego Trip magazine. The publication would publish over a dozen issues in four years. The magazine focused on rap, skateboarding, punk music, and more. Ego Trip as a brand would expand into books, a television series, and an important place in the legacy of early VH1 in the 2000s. 

From 1997 to 2000, Jenkins was the music editor of Vibe magazine. He also served as the creative director of Mass Appeal magazine and wrote articles for Spin and Rolling Stone.

In the mid-2000s onward, Jenkins would go on to work on film and television projects, including The Boondocks, 50 Cent: The Origin Of Me, and Everything’s Gonna Be All White, among others. He also co-authored rapper Eminem’s biography, The Way I Am. He is also known for his work on the highly influential Piecebook series that graffiti artists still use as tools for their art today. 

Jenkins would later explore the theater space, including writing and directing the off-Broadway production Deez Nuts: A Musical Massacre.

And what we’ve mentioned here is only the tip of the iceberg, that iceberg being an enormously successful and influential career in the arts.

We wish Sacha Jenkins’ family, loved ones, friends, and fans the best during this very difficult time.

Photo by Araya Doheny/Getty Images for International Documentary Association

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