How HBO Max Is Trolling Its Own Name Change
Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.
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It’s out with the new and in with the old at Max.
During the Warner Bros. Discovery Upfronts in New York City May 14, the streaming service announced it would revert to its HBO Max branding two years after HBO was dropped from its name.
The service, which is home to original series including The Pitt, And Just Like That… and Hacks as well as HBO favorites like Game of Thrones, The White Lotus and True Detective, will adopt its former moniker once more beginning this summer.
Shortly after the announcement was made, social media users shared their comical reactions to the news, including one who wrote on X (formerly Twitter), “I’d love to be in the meetings they keep having.”
But not to be outdone, the network’s own social media accounts poked fun at the change using content from its own library. For instance, the official Max account updated its bio on the platform with a reference to Jennifer Coolidge’s iconic White Lotus one-liner, writing, “These rebrands are trying to murder me.”
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And after another user trolled the name change reversal, Max reposted the comment with a screenshot from the HBO comedy Girls in which Allison Williams’ character quipped, “Let’s make fun of the girl who took a risk and put herself out there creatively.”
Meanwhile, on HBO’s official X page, the network posted a photo featuring its various streaming logos over the years along with a still from one of Alexa Demie’s most memorable moments in Euphoria.
Fabio Lovino/HBO; Eddy Chen/HBO
“B--ch, you better be joking,” her character said in the scene, with the brand captioning the meme, “What she said.”
According to the company’s President and CEO David Zaslav, the reversal was due in part to the service’s “powerful growth,” with the decision made in an effort to emphasize “the quality of our programming.”
“Today, we are bringing back HBO,” Zaslav said in a press release, “to further accelerate that growth in the years ahead.”
For a look at what shows are coming soon to HBO Max and other platforms, keep reading.
NBC
Joan Rivers: A Dead Funny All-Star Tribute (NBC) - May 13
The one-hour all-star comedy special will feature today’s biggest comedians as they pay homage to Joan Rivers’ razor-sharp humor and impact on pop culture.
To celebrate the decade since her passing, the comedy community will revisit Rivers’ legendary cabinet of jokes and add their own personal spin to reflect today’s social and cultural landscape, along with a dose of their original material.
Paramount+
Novocaine (Paramount+) - May 13
Novocaine follows Nathan Caine (Jack Quaid) who was born with a rare genetic disorder that prevents him from feeling any pain. When the girl of his dreams (Amber Midthunder) is taken hostage in a bank heist, he turns his inability to feel physical pain into an unexpected strength in the fight to get her back.
Hulu/Disney
The Secret Lives of Mormon Wives (Hulu) - May 15
The scandalous world of Mormon #MomTok is back and bigger than ever for season two. When an original swinger from their infamous sex scandal makes a surprise return, friendships threaten to unravel as secrets, lies, and allegations explode. In a battle for the soul of #MomTok, will betrayal shatter the sisterhood, or will the truth set them free?
Prime Video/Amazon Studios
Overcompensating (Prime) - May 15
The show is a college-set ensemble comedy about the wild, chaotic journey of Benny (Benito Skinner), a closeted former football player and homecoming king, as he becomes fast friends with Carmen, a high school outsider on a mission to fit in at all costs. With guidance from Benny’s older sister and her campus-legend boyfriend, Benny and Carmen juggle horrible hookups, flavored vodka and fake IDs. Deeply funny and personal, the show explores the lengths to which we all overcompensate while on the path to finding out who we really are.
James Van Evers/Max
Duster (MAX) - May 15
Set in the 1970s Southwest, Duster explores the life of a gutsy getaway driver for a growing crime syndicate that goes from dangerous to wildly, stupidly dangerous when a tenacious young agent comes into town hellbent on taking his crime family down.
Netflix
Love, Death + Robots (Netflix) - May 15
Dinosaur gladiators, messianic cats, string-puppet rock stars, it can only be Love, Death & Robots. The fourth volume sees Jennifer Yuh Nelson (Kung Fu Panda 2, Kill Team Kill) return as supervising director for ten startling shorts showcasing the series’ signature, award-winning style of bleeding-edge animation, horror, sci-fi and humor. Buckle up.
FX/Disney
Welcome to Wrexham (FX) - May 15
Wrexham AFC Women’s Team continues to battle amongst the top teams in the Welsh Adran Premier League and strives to stand out amidst a crowded field of talented women footballers. With new players and continued support from the Club and fans, can they make a name for themselves at the top of the League?
Meanwhile, somewhere in a galaxy far away… actually, a series of towns, cities and boroughs likely across Wales, England and California, Humphrey Ker trains for a marathon. Will Wrexham AFC’s beloved Executive Director raise funds for charity, survive humiliation at the hands of the players and staff, and complete 26.2 miles without injury or chaffing?
Follow along as Welcome to Wrexham’s cameras bring you unprecedented access on the pitch, inside the locker room and alongside the players while the action unfolds in some of the biggest matches Wrexham AFC has ever played.
Sandy Morris/Paramount+/Showtime
The Chi (Paramount+ With Showtime) - May 16
In season seven, with Alicia at the helm, the pivotal women of The Chi rise to reclaim their power. Yet as loyalties are tested and new rivalries are stoked, it becomes clear that there’s only one crown and it will come at a heavy cost.
Hulu/Disney
Matteo Lane: The Al Dente Special (Hulu) - May 16
Matteo Lane's comedy is like catching up with your old friend at brunch. In his latest special, he shares a glimpse into his travels, unique family background and friendships.
AppleTV+
Murderbot (Apple TV+) - May 16
Based on Martha Wells' best-selling, Hugo and Nebula Award winning book series The Murderbot Diaries, Murderbot is a sci-fi thriller/comedy about a self-hacking security construct who is horrified by human emotion yet drawn to its vulnerable clients. Played by Alexander Skarsgård, Murderbot must hide its free will and complete a dangerous assignment when all it really wants is to be left alone to watch futuristic soap operas and figure out its place in the universe.
Lifetime/A+E Networks
I Was Honey Boo Boo (Lifetime) - May 17
Rising to fame at just six-years old on the show Toddlers & Tiaras, Alana Thompson, famously known as “Honey Boo Boo,” returns to television with the new Lifetime biopic, I Was Honey Boo Boo. Premiering on Saturday, May 17, Alana narrates the movie, offering a glimpse into what happened behind the scenes from her perspective. She reveals how her on-screen confidence concealed the harsh reality of constant criticism and family struggles, particularly with her mother, Mama June.
National Geographic/Disney
Tucci in Italy (National Geographic) - May 18
The five-part series follows Stanley Tucci on a visually stunning and deeply personal exploration of the country’s breathtaking landscapes, rich history, and the complex connections with its food that have shaped each region’s distinct culture and, of course, their iconic pasta.
Discovery Channel/Warner Bros.
Naked and Afraid: Last One Standing (Discovery Channel) - May 18
Fan-favorite legends return to take on new challengers in an all-out battle of skill, innovation, and grit. The competitor who demonstrates the best bushcraft, ingenuity and stamina to outlast their opponents in head-to-head, multiphase challenges will earn the crown, a coveted perfect 10.0 Primitive Survival Rating and a $100,000 cash prize. This season, survivalists will face heartbreaking medical tap outs, legacy-defining moments, and the most shocking elimination ever seen in the franchise.
Oxygen/NBCUniversal
Unknown Serial Killers of America (Oxygen) - May 18
Oxygen examines the most heinous type of criminals there are – serial killers. Yet for every Dahmer or Bundy, there are many more equally as terrifying that the public is completely unaware.
Each hour-long episode of Unknown Serial Killers of America profiles the horrific stories of these unconscionable criminals, and delves into what transformed them into evil monsters. With first-hand accounts from law enforcement who worked the cases and stories from loved ones of the victims, the series sheds light on serial killers who evaded the spotlight and examines how they were able to get away with their gruesome crimes for so long.
Crimes explored over the six-episode season include a case involving multiple unidentified bodies found in a barrel that are linked to a predator of women and children decades later; killings of multiple gay men; and an amateur sleuth who uncovered clues leading to a likely killer and a murderer of 12 black women who eludes authorities until chilling video evidence is found.
Fox
Lego Masters (Fox) - May 19
Imagination, design and creativity are brought to life when teams of LEGO enthusiasts go head-to-head, with infinite possibilities and an unlimited supply of LEGO bricks. Once again, teams of two will compete against each other in even more ambitious brick-building challenges – including a masquerade party and a colossal wedding cake challenge, with additional episodes celebrating iconic IPs including Star Wars, Wicked and Batman – to be crowned the country’s most talented amateur LEGO builders.
Netflix
PostMortem (Netflix) - May 20
Following the recent death of both of her parents, comedian Sarah Silverman finds comedy in the darkest corners of life. She hilariously navigates the absurdities of death with her signature wit, from unexpectedly finding the "deal of a lifetime" while planning their funerals to cherishing the bittersweet experience of hearing her mother’s last words. Sarah Silverman:
Prime/Amazon MGM Studios
Motorheads (Prime) - May 20
The YA drama is about first love, first heartbreak, and turning the key in your first car. Set in a once-thriving rust-belt town that’s now searching for a glimmer of hope, the series is an adrenaline-filled story of a group of outsiders who form an unlikely friendship over a mutual love of street racing, while navigating the hierarchy and rules of high school.
Reiner Bajo/Disney
Nine Perfect Strangers (Hulu) - May 21
Nine new strangers connected in ways they could never imagine are invited by mysterious guru Masha Dmitrichenko (Nicole Kidman) to join a transformational wellness retreat in the Austrian Alps. Over the course of a week, she takes them to the brink. Will they make it? Will she? Masha is willing to try anything in the interest of healing everyone involved, including herself.
Fox Media
Gordon Ramsey's Secret Service (Fox) - May 21
Restaurateurs who are looking for a quick fix or social media glow-up are in for the surprise of their lives when famed culinary titan Gordon Ramsay trades his signature chef knives for a state-of-the-art surveillance vehicle and cutting-edge spyware in FOX’s all-new unscripted series, Gordon Ramsay’s Secret Service.
In a Gordon Ramsay series first, Chef Ramsay will venture into struggling restaurants under the cover of night. With the help of a secret source on the inside, he’ll gather raw, unfiltered evidence and get a 360-degree view of the major issues facing each restaurant. This insider will not only remain a secret to the staff, but will also help Ramsay infiltrate the restaurant after-hours for a dramatic nighttime black light kitchen investigation that reveals more filth and grossness than ever before.
By the time Ramsay reveals his identity, it will be too late for staff to cover up their culinary crimes. Gordon Ramsay’s Secret Service will be his toughest assignment yet, as he takes drastic measures to transform not only the restaurant but also the staff -- because Gordon knows he can upgrade the menu and renovate the restaurant, but the most important change has to come from the people. Are the restaurant and staff willing to accept Gordon’s mission, or are they too far gone to be saved?
Fox
MasterChef: Dynamic Duos (Fox) - May 21
MasterChef enters its 15th season with a brand-new theme… Dynamic Duos! This season, Gordon Ramsay and renowned restaurateur Joe Bastianich return, alongside new judge James Beard Award nominee Chef Tiffany Derry, who will bring her no-nonsense point of view to the table. For the first time in MasterChef history, pairs of home cooks will participate together, in hopes of becoming America’s next MasterChefs.
Netflix
Sirens (Netflix) - May 22
Devon thinks her sister Simone has a really creepy relationship with her new boss, the enigmatic socialite Michaela Kell. Michaela’s cult-ish life of luxury is like a drug to Simone, and Devon has decided it’s time for an intervention, but she has no idea what a formidable opponent Michaela will be. Told over the course of one explosive weekend at The Kells’ lavish beach estate, Sirens is an incisive, sexy, and darkly funny exploration of women, power, and class.
Prime/Amazon MGM Studios
Earnhardt (Prime Video) - May 22
A charismatic, working-class hero to millions of fans, Dale Earnhardt was the most influential figure the sport of NASCAR has ever known. ‘The Intimidator’ spent the better part of two decades as the most visible figure in stock car racing, breaking through the confines of the sport’s regional fan base into mainstream notoriety. The Goodwrench No. 3 Chevrolet, with an eye-catching black paint job, became one of the most feared and iconic symbols in NASCAR history, as Earnhardt notched 76 race wins and a record-tying seven NASCAR Cup Series championships over a groundbreaking 26-year career.
Racing was his life, and it ran in his blood. He grew up idolizing his father Ralph, a respected driver on the early NASCAR circuit, and his own children likewise strove to follow him onto the track—with son Dale Earnhardt Jr. eventually becoming one of the most enduringly popular drivers of all time in his own right. From one generation to the next, racing would become the Earnhardt legacy – fueling their greatest triumphs and delivering their deepest loss.
HBO/Max
Pee-Wee As Himself (HBO/Max) - May 23
Driven by a soul-baring interview with Paul Reubens, the man behind the iconic character Pee-wee Herman, the documentary is the definitive portrait of the comedic performer and a window into his never before discussed personal life. Determined to correct the record and tell the factual story of his life, Reubens excavates his kaleidoscopic influences, origins in the circus and avant-garde performance theater, and career choices, while reflecting on the reasoning behind, and the consequences of, severing his beloved alter ego from his authentic self.
HBO/Max
Jerrod Charmichael's Don't Be Gay (HBO/Max) - May 24
Emmy-winning comedian Jerrod Carmichael returns to the stage for his fourth HBO stand-up special.
Adult Swim/Warner Bros. Discovery
Rick and Morty (Adult Swim) - May 25
Rick and Morty is back for season eight! Life has meaning again! Anything is possible! Look out for adventures with Summer, Jerry, Beth, and the other Beth. Maybe Butter Bot will get a new task? Whatever happens, you can’t keep Rick and Morty down for long. People have tried!
TNT/Warner Bros. Discovery
The Librarians: The Next Chapter (TNT) - May 25
The Librarians: The Next Chapter centers on Vikram Chamberlain (Callum McGowan), a “Librarian” from the past who time traveled from 1847 and now finds himself stuck in the present. When Vikram returns to his castle in Belgrade, Serbia and discovers that it is now a museum, he inadvertently releases magic across the continent. With the help of a new team of eclectic heroes, including a savant in world history, a scientific genius, and a highly skilled Guardian, Vikram has only six months to clean up the mess he made.
CBS/Dick Clark Productions
2025 American Music Awards (CBS) - May 26
The 51st annual AMAs will take place this May.
TLC/Warner Bros. Discovery
90 Day: Hunt for Love (TLC) - May 26
The new spinoff is an exhilarating rollercoaster ride featuring eight singles from the 90 Day universe who are ready to embark on a quest for love once again, joined by fresh, new faces and romantic hopefuls. Set in Tulum, Mexico, these love-hungry alums have loved, lost and learned a few lessons along the way. Whether they’re healing old wounds, chasing new sparks, or unknowingly walking straight into a love triangle, each of them throws caution to the wind as they jump back into the dating game.
Step into a world where sparks fly and hearts race as everyone is introduced at a masquerade ball to connect, flirt, and find romance. But it’s not just about finding someone new—some of these singles have a history! Will old flames reignite? As jealousy bubbles up faster than the hot tub jets during a hot-tub-speed-dating session, tensions rise, and feelings get messy. From flirty first impressions to late-night confessions, expect shocking hook-ups and unexpected pairings. The journey transforms into a thrilling adventure in chemistry and connection, filled with romantic curveballs and twists for each of the singles.
NBC
Destination X (NBC) - May 27
In the bold travel competition series, hosted by Jeffrey Dean Morgan, Europe is turned into a real-life gameboard as complete strangers are invited to participate in the trip of a lifetime and the ultimate geo-guessing contest. These adventurous players will traverse each country on a blacked-out “Destination X” bus with the goal of figuring out where the “X” they are each week. In each episode, the players disembark the bus to visit unique and unfamiliar tourist attractions that have been gamified into experiential challenges. They will need to rely on their knowledge of pop culture, history, geography and observational skills to win clues to their current location and earn an all-important advantage. Contestants must tap into their own personal expertise, identify hidden clues that are disguised as artifacts and discern intentional misdirects from competitors to ultimately determine their whereabouts.
FX Networks
Adults (FX) - May 28
FX’s Adults is an ensemble comedy series about a group of twenty-somethings in New York trying to be good people, despite being neither “good” nor “people” yet. “Samir” (Malik Elassal), “Billie” (Lucy Freyer), “Paul Baker” (Jack Innanen), “Issa” (Amita Rao) and “Anton” (Owen Thiele) are five friends crashing together in Samir’s childhood home, where they share their meals, anxieties and, occasionally, toothbrushes.
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