Luxury hotel coming to Ontario’s top beach destination
Sunray Group also investing $1.5 million to design and build festival square near beachfront
Published Jun 11, 2025 • 1 minute read
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Sunray Group is expected to invest over $45 million to build luxury hotel and other amenities near Wasaga Beach's iconic beachfront and main tourism area. Photo by SUNRAY GROUPReviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page.
Wasaga Beach, touted as the Toronto area’s favourite place for a beach day getaway, will soon undergo major changes that will completely transform the popular Ontario destination.
Home to the world’s longest freshwater beach and one of the province’s top warm-weather attractions, the Town of Wasaga Beach recently announced Sunray Group will build a Premium Marriott Hotel in the community’s beachfront commercial area.
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Wasaga Beach Mayor Brian Smith said the historic investment by Sunray Group will complement smaller, family-owned inns, cottages and restaurants in the community, adding it represents local jobs, higher-value tourism and multi-day visits to the town, which is located at the southern end of Ontario’s Georgian Bay.
“Wasaga Beach is excited to partner with Sunray Group, as we continue to redevelop our beachfront commercial area and unlock our community’s full potential to become a thriving, year-round destination.”
An award-winning hotelier, Sunray will invest over $45 million to build the luxury hotel and other amenities near the town’s iconic beachfront and main tourism area. Construction is expected to begin in early 2026. The company will also invest $1.5 million to design and build a festival square next to the hotel, near the beachfront, which will be used by the municipality for outdoor entertainment and special events.
Sunray Group will build a Premium Marriott Hotel in the Wasaga Beach’s beachfront commercial area. The town, touted as the Toronto area’s favourite place for a beach day getaway, is home to the world’s longest freshwater beach. Photo by SUNRAY GROUPOn the heels of the Sunray project announcement, Wasaga Beach began construction on Phase 1 of a new commercial and residential village in the same area of the community. The high quality, mixed-used development will feature a diverse range of residential and commercial spaces that will house new shops and cafés, complementing the luxury hotel development.
Wasaga Beach, which has been working to attract a premium-brand hotel to the beachfront for decades, welcomes over two million visitors a year.
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