A Book About the 'Strategic Genius' of Taylor Swift Shoots to Top of Music Business Charts
From Harvard Business Review editor Kevin Evers, the book details the 'business and creative decisions that have defined each phase of Swift's career'
Taylor Swift has won over legions of fans with her buoyant melodies and heart-stirring lyrics, but the 14-time Grammy winner and Diamond-certified recording artist has also charmed an entire music industry with her acuity and savviness, turning a usually cynical crowd into some of her biggest fans.
The singer’s business acumen is explored in a new book that’s now topping Amazon’s music business books chart. Titled “There’s Nothing Like This: The Strategic Genius of Taylor Swift,” the hardcover book from Harvard Business Review editor Kevin Evers details Swift’s successful rise up the charts — and also up the ranks of the old boys club of the entertainment industry. Released April 8, it’s currently on sale for 16% off on Amazon.
NEW RELEASE
There’s Nothing Like This: The Strategic Genius of Taylor SwiftAs the publisher notes state, “Mixing business and art, analysis and narrative, and pulling from research in innovation, creativity, psychology, and strategy, ‘There’s Nothing Like This’ presents Swift as the modern and multidimensional superstar that she is—a songwriting savant and a strategic genius. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers.”
The 304-page book breaks down Swift’s success over nine chapters, each tied to a seminal album in her career. Opening chapter, “The Vision,” leads with the singer’s 2006 self-titled debut album, with Evers writing about how some of the songs quickly became “industry disruptors” for the then-country artist. In the chapter dubbed “The Crossover,” Evers explores how 2008’s Fearless began setting the path for Swift’s mainstream success and rise to fame. The chapters offer insight into how the singer has managed to scale her success, through targeted marketing campaigns and artistic decisions. The author writes that Swift has “managed to master the constant disruption in the music business that has made it so hard for others to adapt and endure.”
Of course, there are some chapters that may be controversial to fans or die-hard Swifties. Evers heralds the 1989 album as Swift’s “Reinvention,” while calling the Reputation era “The Fail.” Swift’s Covid albums, Folklore and Evermore, meantime, are detailed under a chapter called “The Pivot.”
Evers draws on the same research and analysis he’s applied to company founders, innovators and entrepreneurs during his years at Harvard Business Review, chronicling the “business and creative decisions that have defined each phase of Swift’s career.”
Ultimately, he concludes that Swift is “The Beatles of her generation,” calling her a “trailblazer” and “mastermind, with a “career in music that it’s hard to imagine will ever be matched.”
Part tell-all book and part how-to guide, “The Strategic Genius of Taylor Swift” offers music fans and Swifties alike a chance to learn from one of the biggest pop stars of all time. As one reviewer notes, you’ll learn about “Taylor’s decision-making in every single era of her career,” while helping to “clarify how she became the major superstar she is today.” Pick up the book on sale for $25 right now on Amazon.com.
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